If you have been in a marketing meeting recently, someone probably threw out an acronym that made you pause. GEO. AEO. LLMO. AI SEO. Maybe they even said “traditional SEO is dead” with a straight face. Here is what is actually happening. The industry is tripping over itself to name something that has not fully […]
Your content ranks number one on Google. And nobody clicks. Welcome to 2025. Google’s AI Overview now synthesizes answers from five different sources. If yours is not one of them, that top ranking means nothing. Meanwhile, 58% of consumers have replaced traditional search with generative AI tools for product recommendations, according to Capgemini research. This […]
Here is something most SaaS founders do not realize. When someone asks ChatGPT “What is the best CRM for startups?” – the answer is not random. It is not based on who paid the most. And it is definitely not pulling from some magical database of truth. AI tools like ChatGPT, Perplexity, Claude, and Gemini […]
LLMs are obsessed with fresh content. I’ve watched pages drop out of ChatGPT citations overnight because the data was from 2022. Meanwhile, a competitor’s page with 2024 data took their spot. Google cares about recency for news and trending topics. LLMs care about it for everything. Your 18-month-old guide might be perfectly accurate. But if […]
Authority snippets are the difference between getting cited and getting skipped. I started tracking this when ChatGPT launched. Some pages got cited constantly. Most never did. The pages that won had something in common: they packaged their expertise in bite-sized, citation-ready chunks. Clear claims. Visible credentials. Data with sources. That’s what authority snippets are. And […]
I’ve tested 47 different content formats across SaaS clients over the last year. Most got ignored by LLMs. A few got cited consistently. The winners? Tables, step-by-step lists, and side-by-side comparisons. Not because LLMs have aesthetic preferences. Because these formats communicate information density with minimal cognitive load. LLMs are optimizing for the same thing your […]
Let’s cut to it. If you’re still optimizing content like it’s 2015, stuffing keywords and hoping Google notices, you’re invisible. Not ranking poorly. Invisible. By mid-2025, AI Overviews appeared in 13.14% of all searches (up from 6.49% in January). Google’s not showing ten blue links anymore. It’s answering questions directly. And if your content isn’t […]
Google SGE (now called AI Overviews) launched in May 2024. Eighteen months later, the damage is clear. Zero-click searches jumped from 56% to 69%. Organic traffic to publishers dropped 600 million visits. Some sites lost 89% of their traffic. Chegg reported 49% declines and sued Google. This is the new normal. What Actually Changed AI […]
AEO isn’t replacing SEO. It’s evolving it. People are asking ChatGPT and Perplexity questions they used to ask Google. Traffic patterns changed. User behavior changed. Your strategy needs to change too. The Core Difference SEO gets you ranked. AEO gets you cited. Traditional SEO optimizes entire pages to appear in a list of results. AEO […]
Your SEO playbook just got a rewrite. While you were busy climbing Google rankings, a new game started. Between January and May 2025, AI-referred sessions jumped 527% — and most SaaS founders haven’t noticed yet. The winners? Companies optimizing for ChatGPT, Perplexity, and Claude. The losers? Everyone still treating SEO like it’s 2020. What AEO […]
