Let me be direct with you. AI detection is a mess. Every tool claims 99%+ accuracy. Most of those claims fall apart when you actually test them. I’ve spent months evaluating these tools – for client work, for content teams, for understanding how they impact AI-driven SEO strategies. The marketing hype doesn’t match the reality. […]
Here’s a question I keep getting from founders: “Should I be using Perplexity or ChatGPT?” And my honest answer is usually: “What are you trying to do?” Because these tools look similar – both are AI chatbots you type questions into. But they’re built for fundamentally different jobs. One is a research librarian with real-time […]
If you have been in a marketing meeting recently, someone probably threw out an acronym that made you pause. GEO. AEO. LLMO. AI SEO. Maybe they even said “traditional SEO is dead” with a straight face. Here is what is actually happening. The industry is tripping over itself to name something that has not fully […]
Here is a number that should make every SaaS founder pay attention. Traffic from AI platforms like ChatGPT, Perplexity, and Claude grew 527% year over year in 2025. Some SaaS companies are now seeing over 1% of their total sessions come from LLMs alone. One percent sounds small. Until you realize those visitors convert at […]
ChatGPT now refers 10% of new Vercel signups. That is up from 1% just six months ago. Tally reports AI search became their biggest acquisition channel. ChatGPT and Perplexity now drive the majority of their new signups. This is not a trend to watch. This is happening now. The question is no longer whether to […]
Google’s search share dropped below 90% this year. First time since 2015. ChatGPT hit 400 million weekly users. AI Overviews now appear on billions of searches monthly. I am not telling you this to panic you. You have enough on your plate. But the tools that worked three years ago? They are increasingly not enough. […]
Here is a question I get asked constantly: “What pages should we have on our SaaS website for AI search?” The answer has changed dramatically in the past year. Traditional SaaS websites were built for a linear journey. Homepage to features to pricing to demo request. Clean and simple. AI search does not work that […]
I spent the last few months analyzing what actually gets cited by ChatGPT, Perplexity, and Google AI Overviews. Not what should get cited based on theory. What actually does. The patterns are clear. AI tools have strong preferences for specific content formats – and most SaaS companies are producing exactly the wrong types of content […]
I have seen this pattern play out dozens of times now. A SaaS founder reads about AI traffic growing 527%. They hear that ChatGPT visitors convert 23x better than Google organic. They panic about being left behind. So they hire someone to “do GEO” or pivot their entire content strategy toward AI optimization. Six months […]
Here is a question I get asked constantly. “Why does ChatGPT recommend our competitor but not us?” The answer is almost never about content quality. It is about trust signals – the specific patterns AI tools use to decide which brands are safe to recommend. Understanding these signals is the difference between hoping for AI […]
