Let me cut through the noise: Google’s Search Generative Experience (now officially called AI Overviews) is the biggest change to search since featured snippets. And if you’re still optimizing like it’s 2023, you’re burning money. AI Overviews now appear in over 50% of all searches. That’s up from 25% in August 2024. Do the math […]
Last month, a SaaS founder asked me why their blog traffic tanked 40% despite “doing everything right.” Their rankings were fine. Content was solid. But here’s what changed: nearly 65% of Google searches now end without a click. Users are getting their answers from ChatGPT, Google’s AI Overviews, and Perplexity instead of your website. Welcome […]
A SaaS founder asked me last week: “My competitor ranks lower than me on Google, but ChatGPT recommends them. What the hell?” I pulled up ChatGPT and asked it about project management tools. His brand? Not mentioned. His competitor? Cited twice with specific use cases. Here’s the kicker: The competitor wasn’t gaming the system. They […]
Here’s something that’ll mess with your head: only 12% of URLs cited by ChatGPT, Perplexity, and Copilot rank in Google’s top 10 search results. Let that sink in. Your competitor ranking #1 on Google? Their content might never get cited by ChatGPT. Meanwhile, your article buried on page 4 could be the source that 400 […]
ChatGPT processes 1 billion queries daily. Gemini, Perplexity, Claude – they’re all answering questions about your competitors right now. If your brand isn’t in those answers, you’re losing deals before prospects even reach Google. That’s the GEO problem. And unlike traditional SEO where you could guess your way through, AI search visibility requires actual tracking. […]
I was reviewing a SaaS client’s Google Search Console last week when I noticed something weird. Their homepage had 50,000 impressions but only 800 clicks. CTR? A depressing 1.6%. We added an FAQ section with proper schema markup to three key pages. Two weeks later? CTR jumped from 2% to 14% on their main landing […]
Here’s the problem every marketer faces in 2025: You need to know if ChatGPT recommends your product when someone asks “What’s the best [your category]?” But manually checking AI platforms takes forever. You search the same prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews, copy-paste results into spreadsheets, try to spot patterns, and by […]
LLMs don’t read like humans. They parse, chunk, and extract. If your content isn’t structured for how AI processes information, you’re invisible. Even ranking page one won’t help if ChatGPT can’t cite you. Think In Chunks LLMs process content in chunks: 75-225 word pieces that make sense independently. One complete idea. One answer. One fact […]
Most GEO tools do one thing: they show you where you’re invisible in AI search, then leave you to figure out what to do about it. Writesonic does something different. It tracks your AI visibility, tells you exactly how to fix it, then gives you the tools to actually execute those fixes. You can create […]
Everyone’s asking me the same question: “Should I use ChatGPT for SEO?” Short answer: Yes, but not how you think. I’ve been using ChatGPT for SEO since it launched. I’ve seen founders waste weeks generating thousands of AI articles (that never rank). I’ve also seen smart teams use it to cut their SEO workflow time […]
