Everything about optimizing for LLMs and search visibility for AI SEO.
Google SGE (now called AI Overviews) launched in May 2024. Eighteen months later, the damage is clear. Zero-click searches jumped from 56% to 69%. Organic traffic to publishers dropped 600 million visits. Some sites lost 89% of their traffic. Chegg reported 49% declines and sued Google. This is the new normal. What Actually Changed AI […]
AEO isn’t replacing SEO. It’s evolving it. People are asking ChatGPT and Perplexity questions they used to ask Google. Traffic patterns changed. User behavior changed. Your strategy needs to change too. The Core Difference SEO gets you ranked. AEO gets you cited. Traditional SEO optimizes entire pages to appear in a list of results. AEO […]
Your SEO playbook just got a rewrite. While you were busy climbing Google rankings, a new game started. Between January and May 2025, AI-referred sessions jumped 527% — and most SaaS founders haven’t noticed yet. The winners? Companies optimizing for ChatGPT, Perplexity, and Claude. The losers? Everyone still treating SEO like it’s 2020. What AEO […]
Here’s what nobody’s saying out loud: E-E-A-T isn’t optional anymore. It’s the difference between getting cited by AI engines and being completely invisible. I know, I know. Another acronym. Another framework. But this one actually matters because high E-E-A-T pages are 3.5x more likely to appear in Google’s AI Overviews and LLM citations. Here’s the […]
Here’s something most SaaS founders haven’t wrapped their heads around yet: ChatGPT gets 6 billion visits per month and has 800 million weekly active users. That’s not a typo. While you’re obsessing over your Google rankings, your potential customers are asking ChatGPT for product recommendations. And if your company isn’t showing up in those answers? […]
Let me cut through the noise: Google’s Search Generative Experience (now officially called AI Overviews) is the biggest change to search since featured snippets. And if you’re still optimizing like it’s 2023, you’re burning money. AI Overviews now appear in over 50% of all searches. That’s up from 25% in August 2024. Do the math […]
Last month, a SaaS founder asked me why their blog traffic tanked 40% despite “doing everything right.” Their rankings were fine. Content was solid. But here’s what changed: nearly 65% of Google searches now end without a click. Users are getting their answers from ChatGPT, Google’s AI Overviews, and Perplexity instead of your website. Welcome […]
A SaaS founder asked me last week: “My competitor ranks lower than me on Google, but ChatGPT recommends them. What the hell?” I pulled up ChatGPT and asked it about project management tools. His brand? Not mentioned. His competitor? Cited twice with specific use cases. Here’s the kicker: The competitor wasn’t gaming the system. They […]
Here’s something that’ll mess with your head: only 12% of URLs cited by ChatGPT, Perplexity, and Copilot rank in Google’s top 10 search results. Let that sink in. Your competitor ranking #1 on Google? Their content might never get cited by ChatGPT. Meanwhile, your article buried on page 4 could be the source that 400 […]
I was reviewing a SaaS client’s Google Search Console last week when I noticed something weird. Their homepage had 50,000 impressions but only 800 clicks. CTR? A depressing 1.6%. We added an FAQ section with proper schema markup to three key pages. Two weeks later? CTR jumped from 2% to 14% on their main landing […]
