Everything about optimizing for LLMs and search visibility for AI SEO.
Let me be direct with you. AI detection is a mess. Every tool claims 99%+ accuracy. Most of those claims fall apart when you actually test them. I’ve spent months evaluating these tools – for client work, for content teams, for understanding how they impact AI-driven SEO strategies. The marketing hype doesn’t match the reality. […]
Here’s a question I keep getting from founders: “Should I be using Perplexity or ChatGPT?” And my honest answer is usually: “What are you trying to do?” Because these tools look similar – both are AI chatbots you type questions into. But they’re built for fundamentally different jobs. One is a research librarian with real-time […]
If you have been in a marketing meeting recently, someone probably threw out an acronym that made you pause. GEO. AEO. LLMO. AI SEO. Maybe they even said “traditional SEO is dead” with a straight face. Here is what is actually happening. The industry is tripping over itself to name something that has not fully […]
Here is a question I get asked constantly. “Why does ChatGPT recommend our competitor but not us?” The answer is almost never about content quality. It is about trust signals – the specific patterns AI tools use to decide which brands are safe to recommend. Understanding these signals is the difference between hoping for AI […]
Here is something most SaaS founders do not realize. When someone asks ChatGPT “What is the best CRM for startups?” – the answer is not random. It is not based on who paid the most. And it is definitely not pulling from some magical database of truth. AI tools like ChatGPT, Perplexity, Claude, and Gemini […]
LLMs are obsessed with fresh content. I’ve watched pages drop out of ChatGPT citations overnight because the data was from 2022. Meanwhile, a competitor’s page with 2024 data took their spot. Google cares about recency for news and trending topics. LLMs care about it for everything. Your 18-month-old guide might be perfectly accurate. But if […]
Authority snippets are the difference between getting cited and getting skipped. I started tracking this when ChatGPT launched. Some pages got cited constantly. Most never did. The pages that won had something in common: they packaged their expertise in bite-sized, citation-ready chunks. Clear claims. Visible credentials. Data with sources. That’s what authority snippets are. And […]
I’ve tested 47 different content formats across SaaS clients over the last year. Most got ignored by LLMs. A few got cited consistently. The winners? Tables, step-by-step lists, and side-by-side comparisons. Not because LLMs have aesthetic preferences. Because these formats communicate information density with minimal cognitive load. LLMs are optimizing for the same thing your […]
Most founders I talk to are still treating Schema markup like it’s 2019. They add a few basic types — maybe Organization, Article, FAQ — check it off the list, and move on. But here’s what changed: LLMs don’t read your website the way Google’s crawlers do. They’re looking for structure, context, and relationships between […]
Let’s cut to it. If you’re still optimizing content like it’s 2015, stuffing keywords and hoping Google notices, you’re invisible. Not ranking poorly. Invisible. By mid-2025, AI Overviews appeared in 13.14% of all searches (up from 6.49% in January). Google’s not showing ten blue links anymore. It’s answering questions directly. And if your content isn’t […]
