Insightful articles on SaaS SEO. Straight from my experience! No fluff, just real deal.
Your content ranks number one on Google. And nobody clicks. Welcome to 2025. Google’s AI Overview now synthesizes answers from five different sources. If yours is not one of them, that top ranking means nothing. Meanwhile, 58% of consumers have replaced traditional search with generative AI tools for product recommendations, according to Capgemini research. This […]
Google’s search share dropped below 90% this year. First time since 2015. ChatGPT hit 400 million weekly users. AI Overviews now appear on billions of searches monthly. I am not telling you this to panic you. You have enough on your plate. But the tools that worked three years ago? They are increasingly not enough. […]
Here is a question I get asked constantly: “What pages should we have on our SaaS website for AI search?” The answer has changed dramatically in the past year. Traditional SaaS websites were built for a linear journey. Homepage to features to pricing to demo request. Clean and simple. AI search does not work that […]
I spent the last few months analyzing what actually gets cited by ChatGPT, Perplexity, and Google AI Overviews. Not what should get cited based on theory. What actually does. The patterns are clear. AI tools have strong preferences for specific content formats – and most SaaS companies are producing exactly the wrong types of content […]
I have seen this pattern play out dozens of times now. A SaaS founder reads about AI traffic growing 527%. They hear that ChatGPT visitors convert 23x better than Google organic. They panic about being left behind. So they hire someone to “do GEO” or pivot their entire content strategy toward AI optimization. Six months […]
Here is a question I get asked constantly. “Why does ChatGPT recommend our competitor but not us?” The answer is almost never about content quality. It is about trust signals – the specific patterns AI tools use to decide which brands are safe to recommend. Understanding these signals is the difference between hoping for AI […]
Here is a problem I see constantly. SaaS companies are getting traffic from ChatGPT, Perplexity, and Claude. They just do not know it. Their analytics show “referral” or worse – “direct” – and the actual source gets buried. Meanwhile, that AI traffic is converting at rates 4-6x higher than Google organic. But nobody is measuring […]
I get this question constantly from SaaS founders. “Should I focus on blog content? Product pages? Comparisons? Where should I actually invest?” The honest answer is more nuanced than most agencies will tell you. Different page types serve different functions in AI search. And the data on what AI tools actually cite might surprise you. […]
Short answer: yes. Longer answer: in some ways, you have advantages the big players do not. I have spent years watching small SaaS companies get crushed by enterprise brands in traditional Google search. The pattern was predictable. Big brand launches a mediocre page. It ranks on page one within weeks because of domain authority. Your […]
Here is something most SaaS founders do not realize. When someone asks ChatGPT “What is the best CRM for startups?” – the answer is not random. It is not based on who paid the most. And it is definitely not pulling from some magical database of truth. AI tools like ChatGPT, Perplexity, Claude, and Gemini […]
