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Everyone’s asking me the same question: “Should I use ChatGPT for SEO?” Short answer: Yes, but not how you think. I’ve been using ChatGPT for SEO since it launched. I’ve seen founders waste weeks generating thousands of AI articles (that never rank). I’ve also seen smart teams use it to cut their SEO workflow time […]

I’ll be honest with you – I’ve been doing keyword research for over a decade, and I thought I’d seen it all. Then 2024 happened. Over 70% of marketers now rely on AI-powered keyword research tools to inform their SEO decisions, and after auditing dozens of SaaS companies this year, I can tell you why: […]

Every founder I meet asks the same question: “Is AI going to kill SEO?” Wrong question. The real question is: “How do I use AI to actually win at SEO while everyone else is panicking?” I’ve been running SEO for SaaS companies since before ChatGPT was a thing. Here’s what I’ve learned from working with […]

Every founder I talk to asks this question now. Usually right after they tell me their last agency “optimized everything with AI” and their traffic still sucks. Here’s what I’ve learned after auditing 200+ SaaS sites this year – and what the data actually shows. AI Is Great at the Wrong Things 86.07% of SEO […]

“Should I get Ahrefs or SEMrush?” I get this question three times a week. Usually from founders who’ve been told they “need” one of these tools but don’t know which. Here’s the thing: both tools will help you rank better. But they solve different problems. I’ve used both daily for eight years. I currently pay […]

“What tools do you actually use?” That’s the first question every SaaS founder asks me after we talk strategy. They’ve seen the listicles. The “47 Essential SEO Tools” posts that recommend everything except your morning coffee. Here’s the truth: I use maybe eight tools regularly. Everything else is noise. Most tool lists are written by […]

“Can’t we just scale up our regular SEO approach?” That’s what the VP of Marketing asked me during our first call. Their Series C SaaS company had grown from 50 to 500 employees in two years. Traffic was flat. I pulled up their site. 12,000 pages. Four product lines. Six different subdomains. Two recent acquisitions […]

“We need an SEO strategy.” I hear this every week from SaaS founders. Usually right after their latest paid campaign flopped or their CAC hit a scary number. But here’s the thing. Most “SEO strategies” are just fancy ways to say “let’s blog more and hope.” Real SEO strategy for SaaS isn’t about keyword lists […]

Your SEO playbook just expired. AI Overviews now reach 1.5 billion users monthly across 200+ countries. In November 2024, they appeared in nearly 20% of searches. In major markets like the US, AI Overviews are driving over 10% increase in Google usage. The “10 blue links” era is over. I’ve been watching this shift since […]