Your SEO playbook just expired. AI Overviews now reach 1.5 billion users monthly across 200+ countries. In November 2024, they appeared in nearly 20% of searches. In major markets like the US, AI Overviews are driving over 10% increase in Google usage. The “10 blue links” era is over. I’ve been watching this shift since […]
Mani Karthik
Mani Karthik is an SEO and growth consultant who’s helped scale traffic for SaaS brands like Dukaan, HappyFox, SuperMoney, and Citrix. With over 15 years of hands-on experience, he blends deep technical SEO know-how with a product-led growth mindset. Mani has worked inside high-growth teams, fixed what agencies missed, and built content engines that compound. He now works directly with founders to turn search into a reliable growth channel - no fluff, no shortcuts, just strategy that works.


