Mani Karthik is an SEO and growth consultant who’s helped scale traffic for SaaS brands like Dukaan, HappyFox, SuperMoney, and Citrix. With over 15 years of hands-on experience, he blends deep technical SEO know-how with a product-led growth mindset. Mani has worked inside high-growth teams, fixed what agencies missed, and built content engines that compound. He now works directly with founders to turn search into a reliable growth channel - no fluff, no shortcuts, just strategy that works.
Last month, a SaaS founder asked me why their blog traffic tanked 40% despite “doing everything right.” Their rankings were fine. Content was solid. But here’s what changed: nearly 65% of Google searches now end without a click. Users are getting their answers from ChatGPT, Google’s AI Overviews, and Perplexity instead of your website. Welcome […]
A SaaS founder asked me last week: “My competitor ranks lower than me on Google, but ChatGPT recommends them. What the hell?” I pulled up ChatGPT and asked it about project management tools. His brand? Not mentioned. His competitor? Cited twice with specific use cases. Here’s the kicker: The competitor wasn’t gaming the system. They […]
Here’s something that’ll mess with your head: only 12% of URLs cited by ChatGPT, Perplexity, and Copilot rank in Google’s top 10 search results. Let that sink in. Your competitor ranking #1 on Google? Their content might never get cited by ChatGPT. Meanwhile, your article buried on page 4 could be the source that 400 […]
ChatGPT processes 1 billion queries daily. Gemini, Perplexity, Claude – they’re all answering questions about your competitors right now. If your brand isn’t in those answers, you’re losing deals before prospects even reach Google. That’s the GEO problem. And unlike traditional SEO where you could guess your way through, AI search visibility requires actual tracking. […]
I was reviewing a SaaS client’s Google Search Console last week when I noticed something weird. Their homepage had 50,000 impressions but only 800 clicks. CTR? A depressing 1.6%. We added an FAQ section with proper schema markup to three key pages. Two weeks later? CTR jumped from 2% to 14% on their main landing […]
Here’s the problem every marketer faces in 2025: You need to know if ChatGPT recommends your product when someone asks “What’s the best [your category]?” But manually checking AI platforms takes forever. You search the same prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews, copy-paste results into spreadsheets, try to spot patterns, and by […]
LLMs don’t read like humans. They parse, chunk, and extract. If your content isn’t structured for how AI processes information, you’re invisible. Even ranking page one won’t help if ChatGPT can’t cite you. Think In Chunks LLMs process content in chunks: 75-225 word pieces that make sense independently. One complete idea. One answer. One fact […]
Most GEO tools do one thing: they show you where you’re invisible in AI search, then leave you to figure out what to do about it. Writesonic does something different. It tracks your AI visibility, tells you exactly how to fix it, then gives you the tools to actually execute those fixes. You can create […]
Here’s something most e-commerce brands haven’t figured out yet. ChatGPT now lets users buy directly from conversations. Perplexity has shopping features. Google’s AI Mode surfaces product recommendations before you ever see a traditional search result. And 87% of consumers say product descriptions are the most important factor when deciding to purchase. But here’s the problem: […]
Everyone’s asking me the same question: “Should I use ChatGPT for SEO?” Short answer: Yes, but not how you think. I’ve been using ChatGPT for SEO since it launched. I’ve seen founders waste weeks generating thousands of AI articles (that never rank). I’ve also seen smart teams use it to cut their SEO workflow time […]
