Mani Karthik is an SEO and growth consultant who’s helped scale traffic for SaaS brands like Dukaan, HappyFox, SuperMoney, and Citrix. With over 15 years of hands-on experience, he blends deep technical SEO know-how with a product-led growth mindset. Mani has worked inside high-growth teams, fixed what agencies missed, and built content engines that compound. He now works directly with founders to turn search into a reliable growth channel - no fluff, no shortcuts, just strategy that works.
Most founders I talk to are still treating Schema markup like it’s 2019. They add a few basic types — maybe Organization, Article, FAQ — check it off the list, and move on. But here’s what changed: LLMs don’t read your website the way Google’s crawlers do. They’re looking for structure, context, and relationships between […]
Let’s cut to it. If you’re still optimizing content like it’s 2015, stuffing keywords and hoping Google notices, you’re invisible. Not ranking poorly. Invisible. By mid-2025, AI Overviews appeared in 13.14% of all searches (up from 6.49% in January). Google’s not showing ten blue links anymore. It’s answering questions directly. And if your content isn’t […]
Google SGE (now called AI Overviews) launched in May 2024. Eighteen months later, the damage is clear. Zero-click searches jumped from 56% to 69%. Organic traffic to publishers dropped 600 million visits. Some sites lost 89% of their traffic. Chegg reported 49% declines and sued Google. This is the new normal. What Actually Changed AI […]
AEO isn’t replacing SEO. It’s evolving it. People are asking ChatGPT and Perplexity questions they used to ask Google. Traffic patterns changed. User behavior changed. Your strategy needs to change too. The Core Difference SEO gets you ranked. AEO gets you cited. Traditional SEO optimizes entire pages to appear in a list of results. AEO […]
Your SEO playbook just got a rewrite. While you were busy climbing Google rankings, a new game started. Between January and May 2025, AI-referred sessions jumped 527% — and most SaaS founders haven’t noticed yet. The winners? Companies optimizing for ChatGPT, Perplexity, and Claude. The losers? Everyone still treating SEO like it’s 2020. What AEO […]
Here’s what nobody wants to admit: Google’s not the only game in town anymore. ChatGPT hit 5.72 billion monthly visits in July 2025. That’s roughly the combined traffic of Reddit and LinkedIn. Shopping queries on ChatGPT doubled between January and June 2025, and ChatGPT now commands 9% of all digital queries globally. If your brand […]
Here’s what nobody’s saying out loud: E-E-A-T isn’t optional anymore. It’s the difference between getting cited by AI engines and being completely invisible. I know, I know. Another acronym. Another framework. But this one actually matters because high E-E-A-T pages are 3.5x more likely to appear in Google’s AI Overviews and LLM citations. Here’s the […]
Here’s something most SaaS founders haven’t wrapped their heads around yet: ChatGPT gets 6 billion visits per month and has 800 million weekly active users. That’s not a typo. While you’re obsessing over your Google rankings, your potential customers are asking ChatGPT for product recommendations. And if your company isn’t showing up in those answers? […]
Let me tell you what happened to Popl.co, a digital business card company. They were doing fine with traditional SEO. Good rankings, decent traffic. Then they started losing deals. Not because their product got worse – because their prospects couldn’t find them. The problem? 73% of B2B buyers were starting their vendor research in ChatGPT, […]
Let me cut through the noise: Google’s Search Generative Experience (now officially called AI Overviews) is the biggest change to search since featured snippets. And if you’re still optimizing like it’s 2023, you’re burning money. AI Overviews now appear in over 50% of all searches. That’s up from 25% in August 2024. Do the math […]
