GEO Tools to Track AI Search Visibility
Your content ranks number one on Google.
And nobody clicks.
Welcome to 2025.
Google’s AI Overview now synthesizes answers from five different sources. If yours is not one of them, that top ranking means nothing. Meanwhile, 58% of consumers have replaced traditional search with generative AI tools for product recommendations, according to Capgemini research.
This is not a future problem. It is a right now problem.
The discipline you need is called Generative Engine Optimization – GEO for short. And the first step is knowing where you actually stand.
I have tested most of the GEO tools on the market. Here are the ones worth your time.
What GEO Tools Actually Do
Traditional SEO tools track where you rank on Google.
GEO tools track whether AI mentions you at all.
That is a fundamentally different question.
When someone asks ChatGPT “what is the best CRM for startups” or Perplexity “project management software comparison,” you either appear in that answer or you do not. There is no page two. There is no scrolling. You are either part of the conversation or invisible.
GEO tools monitor your brand mentions across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Copilot. They track citation rates, sentiment, share of voice against competitors, and which sources AI models reference when generating responses.
The good ones also tell you what to do about it.
1. Semrush AI Visibility Toolkit
Best for: Enterprise teams tracking AI perception at scale
Price: $99/month add-on to existing plans
Semrush built the most comprehensive AI visibility tracking system I have seen from a major SEO platform.
It monitors how AI platforms describe your brand. Not just whether you appear – but what they say when they mention you. Positive, neutral, negative. Which strengths resonate. Which weaknesses get highlighted.
The share of voice analysis shows your visibility compared to competitors across specific prompts and topics. If you are getting mentioned in 35% of relevant AI queries while your main competitor hits 60%, that is actionable intelligence.
What makes this particularly useful for SaaS SEO is the sentiment tracking. AI models form opinions based on their training data. Knowing how they perceive your brand lets you address issues before they compound.
The catch is the price. This is an add-on to an already expensive subscription. Worth it for teams with serious SEO budget. Overkill for early-stage startups.
2. AthenaHQ
Best for: Mid-market teams wanting actionable recommendations
Price: $295/month and up
AthenaHQ was built by former Google Search and DeepMind engineers. That pedigree shows.
Most GEO tools stop at “are we visible?” AthenaHQ asks “how are we picked, and how do we win more?”
The platform tracks mentions across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. But the differentiator is the action layer. It identifies which sources AI models trust, maps citation patterns in your industry, and tells you exactly which content gaps to close.
Their QVEM model estimates prompt demand where traditional keyword volumes miss AI search behavior entirely. That matters because the queries people type into ChatGPT often have zero Google search volume.
The GEO Action Center provides specific recommendations – new pages to create, existing content to update, competitive opportunities to pursue.
For growth-stage SaaS companies treating AI visibility as a serious channel, AthenaHQ delivers.
| Tool | Starting Price | Best Strength |
|---|---|---|
| Semrush AI Visibility | $99/month add-on | Sentiment + competitive analysis |
| AthenaHQ | $295/month | Actionable recommendations |
| Otterly AI | $29/month | Simple prompt tracking |
| Peec AI | €89/month | Multi-country monitoring |
| Gauge | $499/month | Enterprise-grade analytics |
3. Otterly AI
Best for: Teams new to GEO who need a simple starting point
Price: $29/month (Lite) and up
Not every team needs enterprise complexity.
Otterly does one thing well: showing you where your brand appears in AI responses. Monitor specific prompts. Track mentions week over week. See which links get cited.
Setup takes minutes. The dashboards are clean. The learning curve is essentially zero.
For SaaS founders who want to understand AI visibility without committing serious budget, Otterly is the practical entry point. At $29/month, you can start measuring before you start optimizing.
The limitation is clear. Otterly tracks but does not optimize. You will need complementary tools for content creation and traditional SEO strategy. Think of it as your AI visibility dashboard, not a complete solution.
But sometimes a dashboard is exactly what you need.
Tip: Before investing in any GEO tool, make sure you understand how AI search engines actually pull information. The tools are only useful if you know what to do with the data.
4. Peec AI
Best for: Global brands needing multi-country tracking
Price: €89/month (Starter) – €499/month (Enterprise)
Peec AI focuses on percentage-based visibility metrics across AI platforms.
What sets it apart is the international coverage. Multi-country, multi-language monitoring out of the box. If you are running a SaaS product that serves customers across Europe, Asia, and North America, Peec tracks how AI perceives your brand differently in each market.
The conversation analysis lets you see the specific context of mentions. Not just that you appeared, but where – second position for “best electric vehicles” or fourth position for “CRM comparison.”
Users consistently praise the customer support. Direct Slack access to the team. Fast responses. Genuine helpfulness. In a category full of enterprise sales processes, that matters.
The main limitation is actionability. Peec tells you what is happening but offers minimal guidance on how to fix it. You will need to bring your own optimization strategy or pair it with content tools.
5. Gauge
Best for: Data-driven growth teams wanting specific playbooks
Price: $499/month and up
Gauge positions itself as the GEO tool for teams who want to move beyond monitoring.
Where other platforms show you dashboards, Gauge shows you what to do. Which content to update. Which topics to create. Which authority gaps to close. The recommendations are specific to your data, not generic best practices.
Tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, and DeepSeek.
Case studies show impressive results. Standard Metrics achieved 2x AI visibility in two weeks. Eco saw 5x growth in four weeks. Those numbers depend on execution quality, but Gauge provides the roadmap.
The citation analysis is particularly useful. Understanding which sources AI models trust when discussing your category tells you exactly where to focus outreach and content efforts.
For SaaS companies with a growth marketing function and budget to invest in emerging channels, Gauge deserves serious consideration.
6. Ahrefs Brand Radar
Best for: Teams wanting unified traditional SEO and AI visibility
Price: $199/month per index
Ahrefs launched Brand Radar in March 2025 as one of the first comprehensive AI monitoring solutions from a major SEO platform.
The 360-degree brand view is the key differentiator. It does not just track AI mentions. It connects them to search demand trends, referring domains, and overall brand health metrics.
That holistic approach matters because AI visibility does not exist in isolation. Strong E-E-A-T signals feed AI perception. Backlink growth correlates with citation frequency. Branded search volume indicates healthy pipeline development.
For teams already using Ahrefs for keyword research and backlink analysis, Brand Radar keeps everything in one ecosystem. No juggling multiple logins. No reconciling data across platforms.
The pricing model – $199/month per index – gets expensive for agencies tracking multiple clients. But for in-house teams focused on a single brand, it offers genuine value.
| Tool | AI Platforms Covered | Key Differentiator |
|---|---|---|
| AthenaHQ | ChatGPT, Gemini, Perplexity, Claude, Google AI | Action recommendations |
| Otterly AI | ChatGPT, Claude, Perplexity, Google AI | Simplicity + low price |
| Peec AI | ChatGPT, Claude, Gemini, Perplexity | Multi-country support |
| Gauge | 7+ platforms including DeepSeek | Specific playbooks |
| Ahrefs Brand Radar | Major LLMs + Google AI | Unified SEO + AI view |
7. SE Ranking AI Visibility Tracker
Best for: Teams already using SE Ranking for SEO
Price: Included with SE Ranking subscription
SE Ranking built AI visibility tracking directly into their existing platform. No add-on fees. No separate subscription.
The three-part suite covers AI Overviews tracking for Google snippets, AI Mode tracking for conversational search, and unified visibility across ChatGPT, Perplexity, and Gemini.
Users highlight the “No cited” feature as particularly valuable. It shows competitor mentions where your brand is absent – essentially a gap analysis for AI visibility. One reviewer called it “gold for content ideas.”
The integration matters. If you are already using SE Ranking for traditional SEO, adding AI visibility tracking costs nothing extra. That is significant compared to platforms charging $200-500/month for similar functionality.
The limitation is depth. Enterprise teams may need more granular analytics than SE Ranking provides. But for SMBs and agencies wanting AI visibility without additional overhead, this is compelling.
Tip: Traditional SEO still matters. According to research, classic SERP rankings correlate with AI citations. Do not abandon your existing strategy – build AI visibility on top of it.
8. Rankscale AI
Best for: Budget-conscious teams wanting daily tracking
Price: $20/month (Essential) – $99/month (Pro)
Rankscale offers the lowest entry point for daily AI visibility tracking.
At $20/month, you get daily monitoring across ChatGPT, Claude, Perplexity, and Google AI Overviews. Brand dashboards. Competitor benchmarking. Citation analysis. Sentiment tracking.
The AI Readiness Score audits your website for factors that influence AI visibility. Useful for identifying technical issues that might be limiting your citation rate.
The trade-off is the UX. Indie tool energy. Improving quickly, but not as polished as enterprise alternatives.
For solo founders or small teams validating whether AI visibility matters before committing serious budget, Rankscale makes sense. Prove the channel works, then upgrade to more sophisticated tools.
9. Writesonic GEO
Best for: Teams wanting tracking plus content creation in one platform
Price: $19/month and up
Writesonic approaches GEO differently than pure monitoring tools.
It combines AI visibility tracking with content creation and optimization in a single platform. See where you are missing citations. Identify content gaps. Generate optimized content to fill them. Track the results.
The closed loop matters.
Most GEO tools tell you what is wrong. Writesonic helps you fix it without switching platforms or hiring additional resources.
AI Traffic Analytics shows which sources AI models reference for your topics. Brand Presence Explorer benchmarks visibility against competitors. The content tools then let you act on those insights immediately.
For SaaS marketing teams who need to move fast without building complex tool stacks, Writesonic offers genuine efficiency. Not the deepest analytics, but the most actionable workflow.
10. Conductor
Best for: Enterprise teams needing end-to-end AEO
Price: Custom enterprise pricing
Conductor built their platform specifically for enterprise operations.
It combines Answer Engine Optimization with traditional SEO in one solution. AI visibility tracking connects directly to content creation tools and real-time site monitoring.
The AI Search Performance report provides granular insights – which prompts trigger your mentions, likely persona and intent behind queries, position changes over time.
LLM crawler analytics show which bots access your site and how often. Technical issues impacting AI visibility get flagged automatically.
For large organizations managing multiple domains and brands, Conductor offers the governance and scalability that smaller tools cannot match. Custom workflows. Team permissions. Enterprise integrations.
The pricing reflects that positioning. This is not for startups exploring GEO. This is for enterprises making it a core channel.
Which Tool Should You Choose?
Depends on where you are.
Just starting out, limited budget: Otterly ($29/month) or Rankscale ($20/month) get you measuring quickly without major commitment.
Growth-stage SaaS with dedicated marketing: AthenaHQ ($295/month) or Peec AI (€89/month) provide the analytics depth to build a real strategy.
Already on a major SEO platform: SE Ranking’s free AI visibility or Semrush’s $99 add-on keep everything unified.
Want tracking plus content creation: Writesonic combines both workflows efficiently.
Enterprise with serious budget: Conductor or Gauge for maximum depth and actionability.
The Bigger Picture
Here is what matters more than which tool you pick.
AI visibility is not replacing traditional SEO. It is adding a new layer. According to Gartner, traditional search traffic may drop 50% by 2028. But that still means half your traffic comes from traditional channels.
The brands winning right now are playing both games.
Strong semantic content structure. Clear entity relationships. Authoritative sources that AI models trust. Technical excellence that makes your content easy to crawl and cite.
The tools help you measure progress. But the strategy underneath determines whether progress happens.
Start by measuring. Pick a tool that fits your budget. Track your visibility across the AI platforms your customers actually use. Identify the gaps.
Then close them.
Building a SaaS company and wondering if your content is ready for AI search? I help founders understand where they stand and what to prioritize. Reach out if you want honest feedback on your AI visibility and a practical plan to improve it.
